Annick Goutal launches its latest global ecommerce website

Annick Goutal website

June 25th saw the long awaited launch of Annick Goutal's flagship online boutique. The latest addition to Annick Goutal's line of prestige boutiques around the world boasts many remarkable features, making this new venture a true leader in the online luxury goods market. Offering multiple languages, multiple currencies and a wealth of additional cutting edge features, such as Content Managed Flash, advanced user recognition and a resolution responsive layout, this function packed site will be one of the most technically advanced luxury boutique sites in the world.

Delivering such a powerful and flexible e-commerce system required the right partnership. Annick Goutal needed a strong partner that would work with them to ensure the quality of their brand was not lost in the move to make them a luxury e-tailer. Their search led them to Neue Media, a London based design agency, whose knowledge of translating high quality offline brands into the online arena set them apart from their French agency rivals. Annick Goutal were so impressed with their passion and appreciation for luxury brands and their knowledge of how they can be applied online that they awarded the project to Neue Media, despite being the only UK agency on the pitch roster.

What makes Annick Goutal so special? True luxury isn't about expensive photo shoots in glossy magazines. At the heart of Annick Goutal are exceptionally talented people using the finest materials to create unrivalled products. There is no substitution for this process in delivering true luxury. Annick Goutal takes great pride in what they do, but more importantly, they take a great deal of time to ensure their customers are getting the best fragrance for them. Every person who works at Annick Goutal understands every fragrance, why it was made and who it should suit, and ensures every customer shares in this passion and understanding.

The secret to successfully launching a luxury online boutique lies in clear communication, as Nic Aylett, Managing Director at Neue Media explains "Translating a successful luxury boutique brand into an equally successful e-commerce experience takes a great deal of listening, understanding and planning with the client. Annick Goutal's fragrances are some of the finest in the world, and ensuring this message is not lost in the project process is paramount."

Annick Goutal's partnership with Neue Media has allowed both parties to work in harmony toward a single goal, to make Annick Goutal as successful online as it is in it's native country France. Rebecca Barouche, head of Marketing at Annick Goutal explains "Working with Neue Media will enable us to utilise the full potential of our online presence, by introducing a fully scalable multi-lingual, multi-currency website automated with our logistics and local payment processes. They have acted with integrity and professionalism in working with us to develop a unique e-commerce solution."

Neue Media have harnessed the latest technologies to create an intuitive content rich experience for Annick Goutal's customers, whilst ensuring security, logistics and cultural spending habits are addressed. Sophisticated anti-fraud checking ensures the payment process not only allows the customer to buy confidently, but also protects Annick Goutal from unwanted fraudulent transactions.

Neue Media offer clients and their customers more refined, more secure and more content rich solutions, not only delivering multiple languages and multiple currency options, but also integrating stock checking and accurate shipment tracking across many countries and regions. The site will even handle bank transfers, real-time transfers and Direct Debits for countries that do not commonly use credit cards.

These options are becoming more widespread, and were until recently only reserved for the largest of brands. Our e-commerce and Content Management Systems have been built from the ground up to handle cross border e-tailing and uniting the different shopping habits of different countries into one system. Our system not only allows these different regions to be sold different products, but can adapt to different pricing and payment structures within each region too.

Project Leader, Gwennaelle Hemeury, of Strategic Planning, Societe du Louvre explains the significance of the project within Annick Goutal"for Annick Goutal it was an important project since it is the development of our 'worldwide showcase and International boutique online'. The power of Neue Media's Content Management System and the intuitive functionality and design of the website will enable us to bring our online identity in line with our offline brand. Neue Media have introduced fresh and compelling ways to present our online product range, which will enable us to really connect with our users."

View the Annick Goutal case study to find our more.