Beauty and ecommerce

Beauty and personal care still only represent a small percentage of online sales, however, the segment has been growing rapidly. An industry that is rooted in the ability to touch, smell, sample and experiment with products in store, beauty ecommerce is now on the rise and will follow in the footsteps of other industries leading the way in ecommerce.

Have a look at some of the latest figures released on trends for beauty ecommerce.

Beauty ecommerce insight and trends, footprint by country

Beauty ecommerce insight and trends, two thirds of beauty customers are willing to pay 5% more for superior customer service

Beauty ecommerce insight and trends, top reasons luxury beauty consumers cite for shopping online

Beauty ecommerce insight and trends, US mobile % tablet percent of traffic and sales

Beauty ecommerce insight and trends, US: average order value by device. % of tablet owners by household income

Beauty ecommerce insight and trends, ecommerce feautures

Beauty ecommerce insight and trends, weekly email frequency for beauty brands

Beauty ecommerce insight and trends, US / global presence on emerging platform

Beauty ecommerce insight and trends, beauty brands mobile site adoption

Source: L2 Think Tank