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Adourable

Brand development

Challenge
  • Designer jewellery & accessories brand
  • Defining the Adourable brand giving it presence and meaning
  • Building a family of branded assets that would differentiate the brand and add a high quality feel against strong competition
Solution
  • A brand workshop to extract the information that would be the building blocks to gain brand clarity
  • A brand book was created to demonstrate the global marketing framework, brand essence and identity tool kit which included photography use, strap line, tone of voice, colour, logo and type
  • New photography was shot to create a distinctive look and feel that is unique to Adourable
Impact
  • A stylish and quality feel
  • The brand is recognisable by the images alone
  • A brand tool kit that has a clear set of guidelines to gain brand clarity
  • Clearly different ion in the market place
Screen Shot demo
Screen Shot demo
Screen Shot demo
Screen Shot demo
Screen Shot demo
Screen Shot demo
Neue Media have suggested both exciting and creative ideas on how we are able to take our brand forward. We are excited to partner them in all our promotional and brand related activity going forward as they have been a pleasure to work with.

Adourable