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Annick Goutal

Online campaign

Challenge
  • Annick Goutal is an luxury perfumery house based in Paris
  • Petite Chérie is the scent Annick Goutal bestowed on her daughter, Camille, as a gift
  • To celebrate a 30 year anniversary, Annick Goutal wanted to launch an online marketing campaign
  • The promotions needed to cater for English and French speaking customers
  • It needed to reflect the emotional connection between Annick and Camille
Solution
  • An engaging cross-channel campaign using email marketing and 'refer a friend'
  • The online campaign was animated, taking the user on a story telling journey
Impact
  • The result was an influx of new newsletter registrations which led to an increase in brand awareness.
  • Sales targets exceed for the Petite Chérie range
Annick Goutal Petite Cherie
Neue Media have acted with integrity and professionalism in working with us to develop a successful online campaign

Annick Goutal