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Annick Goutal

Online boutique

Challenge
  • Maintain a boutique brand essence/reputation while moving into the online world
  • Complex multi-site/multi-language pricing structure and payment options
  • Ensure the quality of their brand was not lost in the move to make them a leading luxury etailer
  • To communicate the passions and beliefs behind the brand story
Solution
  • Beautiful design that compliments a beautiful product range
  • Strong mood photography used to highlight the story behind each product range
  • Content managed intelligent Flash for personalised selling and user engagement
  • Advanced user recognition/tracking
  • Resolution responsive layout
  • Fully integrated content management system
  • Multiple language/multiple boutiques, multiple currency options
  • Integration of stock check covers logistics/accurate shipment tracking
  • Customer browsing analytics (helps understand buyer behaviour)
Impact
  • A successful luxury offline boutique, now an equally successful online boutique
  • One of the most technically advanced luxury boutique websites
  • A truly bespoke experience that was tailored to each clients purchasing needs
  • Online sales now delivering strong figures
  • Fantastic feedback from France and UK customers
  • SEO targets being met
  • Annick Goutal understand their customers buying habits and trends
Annick Goutal home page
Annick Goutal our stores page
Annick Goutal product page
Annick Goutal product photography
For Annick Goutal it was an important project since it is the development of our 'worldwide showcase and International boutique online'. The power of Neue Media's 'Content Management System' and the intuitive functionality and design of the website will enable us to bring our online identity in line with our offline brand. Neue Media have introduced fresh and compelling ways to present our online product range, which will enable us to really connect with our users.

Annick Goutal