Back

Aromatherapy Associates

Online boutique

Challenge
  • Translating the brand from a predominately offline environment to a feature rich branded digital platform
  • Create an intimate branded experience
  • Demonstrate Aromatherapy Associates experience of therapeutic knowledge
  • Cater for not on B2C but also B2B and to simplify the trade orders
Solution
  • Magento commerce platform used to control every facet of the online store
  • New gorgeous plant and flower images used to highlight the all natural ingredients for each product
  • Sculptural body images were used throughout the site to create a heavily branded online environment with a unique look and feel
  • A personal online assistant created based on a symptom lead, mood monitor that helps customers select the correct product based on how they are feeling
  • Enhanced reporting features provided a superior understanding of the online business
  • A secure B2B section was created for all trade, brand documentation and training as well as online trade ordering
Impact
  • The Aromatherapy Associates brand story has been successfully translated online and is inline with all offline marketing material
  • Aromatherapy Associates are now building stronger relationships online with their target audience
  • A dramatic increase in online sales
  • Aromatherapy Associates can fully manage their ecommerce site and online business in-house
  • Great response from individuals in the industry
  • Site conversion increased