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delilah cosmetics

Ecommerce design and development

Challenge
  • A new brand
  • A branding exercise as well as digital development
  • Clearly differentiating the brand online amongst some strong competition
  • With high quality products, the website needed to match
  • Complex third party integrations
Solution
  • Defining the brand styles to establish consistencey on all touch points
  • Trade login and online ordering
  • A strong focus on the brand story to educate, excite and entice the user
  • Visual impact on the homepage, with strong imagery and concise headings to drive users into the site
  • Desktop, mobile and tablet optimisation
  • Establish tone of voice
  • Magento and worpress provided a feature rich and content rich platform
  • Editorial-led layout introduced to maximise user engagement
Impact
  • The brand is beautifully executed online
  • Further touch points of the business now follow the styles set online
  • On launch, the site generated a lot of activity and excitment in the industry
delilah homepage
delilah homepage
discover delilah
delilah solutions
delilah product page
delilah mobile
For us the delilah™ website needed to encapsulate the same feeling as actually using a delilah™ product, a feeling of simplicity and understated luxury. As a new brand, the site was going to be the first touch point for many of our customers so telling the delilah™ story was critical to the success of the site. Neue Media understood our vision from the very first meeting, they have always felt like an extension of the creative team, helping to craft some of the brand assets and guiding us through the process of creating a unique user experience. Their ability to communicate efficiently with the team at delilah™ without getting in the way, during a time when we had so many other projects on, has made the challenges of creating a website from scratch seem almost effortless. Thank you for your creativity, your dedication but most of all your patience.

delilah