Back

Discovery Channel

Olympic interactive

Challenge
  • To provide the latest educational interactive presentation for the 2008 Beijing Olympics
  • The educational interactivity needed to be creative and inspiring, using the latest cutting edge technology to produce a 'near TV' experience
  • The presentation had to be available in multiple languages, including simplified Chinese, traditional Chinese and most European languages
Solution
  • Neue Media delivered an audio visual, interactive experience for Discovery's customers around the world
  • Animations rendered in Maya and After Effects created high impact visuals, which were then integrated with music and Actionscript
  • An advanced XML driven information panel was developed to cater multiple pages of text, image, video and audio files and could be distributed to multiple sites, in multiple languages, for users in specific regions or countries
Impact
  • The interactive was launched January 21st 2008 in Asia to coincide with their Ultimate Olympics programme
  • Online engagement and interaction
Discovery Channel
Discovery Channel
Discovery Channel
Neue Media Ltd were an outstanding agency to work and collaborate with. Despite the level of controversy surrounding the Beijing Olympics 'Infrastructure of an Olympic Village' was delivered to budget and timescale without any glitches or hitches. I would highly recommend the team at Neue Media for future global online projects, based on their deep know-how of the industry and their awareness of customer facing products. That said, they developed and scoped our design proposals into reality, operated with a high degree of integrity and was always result driven.

Discovery Networks International