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I AM I.T.

Branding & marketing communication

Challenge
  • Autodata was a brand that was looking dated and lacked any differentiation in the market place
  • There was no brand story or clear messaging that communicated to the target audience on what 'they' wanted/needed to hear
  • The Autodata brand didn't communicate the passions and beliefs that unite the company as a single brand promise
Solution
  • Revised brand and communication strategy
  • New strong, memorable and unique identity, "I AM I.T." replaced Autodata
  • The brand DNA was defined and collated in a brand book to educate staff to ensure everyone lived and breathed the brand
  • A clear brand promise was set in stone
  • The new brand was applied to all touch points of the business, on and offline. This bold creative approach, gives them presence, authority and differentiation in the industry
  • The new brand had a more personal touch, so that customers felt closer and in touch with individual staff at each point of the process
Impact
  • Only recently launch, but initial feedback is fantastic!
  • Clear communication strategy
  • Brand clarity and differentiation
  • Staff are embracing the new brand and feel part of unit, striving for the same goal